08 5 / 2013
Phil Jones reaction to Sir Alex Ferguson retirement…
As you all know that Sir Alex Ferguson won’t be managing Manchester United anymore.
Here’s is Phil Jones reaction to the matter…
http://www.aryjoecreatives.com/blog/phil-jones-reaction-sir-alexs-retirement
30 1 / 2013
30 1 / 2013
http://advertisingbeards.tumblr.com/post/14609194148/ary-arasen-universty-of-sunderland-art-director
30 1 / 2013
‘As much as they may like our hair products’
Beauty by nature campaign.
Client- Body Shop.
Find out more at -
http://thecreativefinder.com/portfolio-full.php?username=aryjoecreatives&gallery_id=21094
25 1 / 2013
Volkswagen
Art Director: Aryven Arasen
Copywriter: Joe Watson
25 1 / 2013
The day we went viral
http://joesponderblog.wordpress.com/2013/01/25/the-day-we-went-viral/
After writing our first long copy campaign for Volkswagen, me and my Art Director decided to take it to some advertising agencies around London to show it off in search for a placement. With the success of four placements including one from DDB, the agency with the Volkswagen account, we started to consider what else we could do with this campaign.
We began to look at various awards in the UK and America of which we are still waiting for a reply. But there was one reply we got instantly. We looked at the website ‘Ads of the World’ and even though we thought it was only for adverts that had been officially published, we decided to have a go. We sent them the campaign and just an hour later there was a reply. ‘Can you send us larger images please?’. Were they really going to publish work of students? We sent them some larger files and checked the website every now and again to see if it was on there. Then, later that night, to our amazement our work was published.
Comments gradually started appearing. Star ratings began to increase. Our Twitter feed had escalated, and our campaign was on the rise. A small trend began using the phrase ‘You cant have a Volkswagen without Swag’ taken from our own play on words ‘VolkSWAGen’. Famous bloggers from across the globe were latching on to the campaign attracting ‘likes’ from hundreds of their followers and Adofdamonth.com made it their advert of the month. One blogger even made t-shirts with VolkSWAGen printed on the front to sell for £17.99. We can’t follow the full extent of where the campaign has gone, but we are predicting from all the likes and comments that it has been seen by at least 1.000.000 people and probably even helped to sell a few cars!
http://joesponderblog.files.wordpress.com/2013/01/screen-shot-2013-01-25-at-13-29-15.png
http://www.facebook.com/l.php?u=http%3A%2F%2Fcreativehappyness.tumblr.com%2Fpost%2F41357660573&h=4AQEghPJJ
http://thisismad.tumblr.com/post/41358538072
http://www.ibelieveinadv.com/2013/01/volkswagen-beetle-black-beige-red/
https://www.facebook.com/tadaa.agency
http://adofdamonth.com/volkswagen-beetle-black/
http://tmblr.co/Z__fTxcWwICE http://headvertising.tumblr.com/post/41354339086/volkswagen-art-director-aryven-arasen
http://thejudgehowell.tumblr.com/ http://thejudgehowell.tumblr.com/post/41361316407/headvertising-volkswagen-art-director-aryven
https://www.facebook.com/photo.php?pid=11616543&l=e3df0eb5c7&id=171702868015
25 1 / 2013
Volkswagen
Art Director: Aryven Arasen
Copywriter: Joe Watson
30 10 / 2011
Ten crit tour of London
Tuesday
We arrived at Tunbridge Wells, had a coffee to talk through what we would say and then went to the first agency, Nexus/H. We had been here before for a crit with James Callahan in first year and he told us to come back in second year, so there we were. He looked through our work and realized that we had put a lot more work in over the last few months, so he decided to give us a placement. Our first placement!
On the train back to London, to add to our grins, we got a text from BBH saying they could fit us in that afternoon. This was good because we had both just finished reading John Heggarty’s new book, so we could sell ourselves a bit by talking about that. We were amazed at the size of the agency and looked at each other as if to say ‘this is out of our league’. We met a junior team called Martin & Jonny and luckily the liked our stuff. Jonny told us it was better than his book in second year! We realized that if BBH are saying this then we must be ahead of the game. They finished by writing ‘Yeo! Thanks for dropping by, great start. Keep going. Stay in touch.’
After a few drinks to celebrate we got an early night to get up for an early morning.
Wednesday
It took a long time to find JWT but we eventually got there at 10am and met a team called Mandy & Laura. Like the other agencies they picked things out from our book that we needed to work on like bits of art direction and arrangements of the ads. There was a general pattern that people noticed of the same mistakes, which was great because we then knew exactly what to change. They also gave us some good tips of how we could develop the ideas and work on the lines to make them more relevant.
Bandstand was the next agency that day. We talked to a guy called Mark who had big John Lennon glasses on and he looked through our book without much discussion. Afterwards he said they are not an ad agency but a design agency and they don’t usually do placements. We thought it was a bit pointless us going there because of that but he then said that he liked the graphic visuals we produced in our Pamper’s and Waterstone’s adverts and he said that if he gets sent work that he thinks would suit us he would send us the brief and we can work freelance for him.
We left the agency and with a burst of excitement when we realised that we had been offered a job at the start of our second year! Our ego’s were now huge so we went to the pub to bring ourselves back to normal. From the YCC (Young creative council) we know a girl called Dani who was also at Sunderland Uni before we started there. She is now at an agency called GCP and as we were in Soho and she was just down the road, we went to show her and her new creative partner Tara our work and talk about how the week had been. She loved the fact that we, and others from the second year Sunderland course like Mark and Callum or Dan & Darren were getting an early head start, as it was partly from her coming to Sunderland to talk about the digital advertising world that gave us all some encouragement. She looked at our stuff with more tips on what we need to change and gave us some new ideas.
Thursday
The first agency on Thursday was called VML where we met a very young creative team called Joe & Steve. They helped us to develop our idea for Match.com and told us what we need to keep and develop, or totally get rid of and said to come back and see them with the next stage of our work.
We then had a big gap before seeing the next agency so we dossed around in London, had a curry and got a bit pissed like we would usually do on a day in London when we are bored. Eventually the time came for our seventh book crit at Inferno where we were seeing Mike and we had a good selling point as we had a book crit from his girlfriend Laura a few days before at JWT and she liked our work. The agency was probably the best looking we have seen as it’s decorated like an old western bank but without looking tacky. Mike looked through our book and gave the feedback that we needed, also saying that he liked the fact we put graphics work in the back. He said he wanted a copy of one of our graphics pieces to put on his wall and then took us on a tour of the agency.
Friday
On Friday we had three more agencies left. The first was AIS, where we met a team called Pete & Leanne who looked through the work and loved our early start saying ‘Imagine what you could do by third year!’ And they told us to come back as soon as we had some fresh new ideas.
We then went to one called Albion, which looked like a warehouse, similar to this years New Blood in Brick Lane. Here we met Andrew and Pip who looked through our book of signatures saying they knew everyone in there. We then realized how small the advertising world is and what a great circle of contacts we already had!
Finally, for our last book crit of the tour we got to meet the head of ideas at Draft Fcb called Alistair Ross. It was good to see someone with plenty of years in the business because he gave us a strong criticism, which is exactly what we needed. Luckily we looked at his work before we got there because he asked us what work we had done and we were able to tell him. He said we had a great book for our age but work on strategy and keep it simple.
Saturday
We are now hung over on the night coach back to Sunderland and about to have a well, deserved sleep.
Joe & Ary
aryjoecreatives
05 7 / 2011
Checked-in @ #NewBlood 2011
- We attended the creative award D&AD in Brick lane this year.
It was actually cool, looking at all the other young creatives work and the networking going on with other students, not just in advertising but in graphics, illustration and other arts.
YCC ‘Young Creative council’ put up their two minutes tent to crack a brief and also to re-create the ‘Y’.
Collective London set up an hour brief to work on.
The brand was Innocent Smoothies. Our idea was to create a facebook game similar to the zynga games where you have a character called a ‘smoothme’ which you can style, feed, put to bed etc but the main point is that you have to feed it a smoothie a day to keep it growing. You can compete with friends to get a stronger smoothme and you can use your iphone to check it in wherever you go.
After the show we went out for a drink with the london creatives and Keith our tutor.
Big Up to - Keith - Andy - Jonny - Tim for the beers and having us.!!!!!
22 6 / 2011
JUNG von MATT AD-Agency
I went to Stuttgart to see my girlfriend and while I was there I took the chance to contact an advertising agency called Jung von Matt so that they could look at the work we have done over our first year in Sunderland.
I arranged to meet an art director called Lukasz Brzozowski (http://www.krop.com/brzozowski/ ) which was a difficult surname to pronounce when I was asked who I was meeting at the reception desk. Lukasz took me to a small kiosk and asked which University I study at. When I said Sunderland University he looked at me with a confused face and said ‘I’ve never heard of it before’. I showed him our work and he gave us some very positive feed back and also said there were some ideas that we need to scrap before we spend too much time on them. One piece he was interested in was the Waterstone’s poster that you can see below on the blog and he told us to try different mediums on it like using crayons or paint to interact with kids.
He took me on a tour around the agency and as the agency had just moved to a new building most things were still in boxes and I couldn’t show him our online work as they hadn’t set up the internet in the building. He showed me a big room where they party every friday.
Lucasz wants us to send him all our work we produce in the future which is encouraging as it is such a big company and they can still spare a lot of time for us.
27 5 / 2011
7sobm asked: Hey!
I noticed you were following my blog, so you might be interested in the free magazine that i'm producing based around art & music but also has elements of fashion, illustration, film and photography.
You can read it for free on our facebook page !
http://www.facebook.com/7sobm
Thanks! :)
Hi
yea we both had a look at it it looks really good, it’s the kind of magazine I would read. we’re both coming back home next week for the summer, I live in Kent and Ary lives in London so yea if you want Advertising students to help with it we’re happy to do it. We both come home on the 10th. Cheers
11 5 / 2011
YCC at our Door
“Monkey hanger” is an affectionate term by which Hartlepudlians are often known. According to local folklore, the term originates from an incident in which a monkey was hanged in Hartlepool. During the Napoleonic wars, a French ship was wrecked off the coast of Hartlepool. The only survivor was a monkey, wearing a French uniform. On finding the monkey, some locals decided to hold an impromptu trial on the beach; since the monkey was unable to answer their questions, and many locals were unaware of what a Frenchman may look like, they concluded that the monkey was in fact a French spy. Just to make sure, the animal was thus sentenced to death and hanged from the mast of a fishing boat on the Headland. Bloody good job I wasn’t in Hartlepool then! Although to get to Sunderland by train Monkeys do have to pass through that treacherous place. So Friday 6th May brought me back to my old university in Sunderland. I spent my whole life growing up in Sunderland and studied the Advertising & Design course there for 3 years, so seeing a bright eyed bunch of first year ad students was a really poignant part of coming back knowing that in 3 years time they’ll be hot on my tail. So after a quick intoduction we set to work. I wanted to use the session as an experiment and to be as prolific and productive as possible. I wanted to take the students out of their comfort zones and get them thinking in new ways. So instead of setting a brief written on a piece of paper for a small insignificant product I got the guys to be brave and pick a big brands at random out of my little red hat. The likes of Walkers, Tetley, Nike, Nokia, Cadbury, Pedigree,Panasonic were in there to choose from. And why the hell not. We don’t want to be producing students who shit themsleves when a big opportunity comes their way. We want students that see creativity as a playground! For they should be brave, daring, experimental and having a ball. When the students had their brands I dropped the second bombshell. NO PAPER. I told the guys I wanted big, thought provoking ideas but their ideas had to be submitted on an online platform of some form. A Tumblr, WordPress, Twitter page, Facebook page, YouTube pages for example. The way we communicate has rapidly changed and so has the way that brands are communicating with us. Brands can no longer tell people what to buy. As consumers we now have the upper hand and we choose what we interact with and when – that’s why we need good ideas. The fundamentals of a good idea are the same as they always were… we need brave, original, bold and engaging ideas lead by exciting and compelling strategic insights, but we need to use the platforms that are readily available as a way to not just execute but more as a way of influencing the type of ideas we have. Check this out from Andy Sandoz – he has a sweet little diagram on his blog and elaborates on being digitally cultured. Ok so the sites need a little brushing up and expanding upon but for some of the guys it was their first time they’d even made a Tumblr. They experimented, played around with the platforms and were thinking in new ways. But look at it this way, the guys now have ideas that are living and breathing in the digital world and that for me is pretty damn cool. I must say a huge thanks to the first years of Sunderland. You make the Monkey’s proud. And for the rest of you – save some trees will yer ! Viva la digital revolution. Dani & The YCC
So once we had the thoughts down (baring in mind how they were going to be executed) we started having some fun. The guys really enjoyed the new ways they were using these platforms for brand communications. By the end of the session [around 4.30pm] we had eveything from blog novels about dogs for Pedigree, to a user generated Facebook store for Nike, to electronic orchestras for Panasonic, Walkers owning Friday nights down the pub viaTumblr and Twitter and even ideas for augmented reality swap shops for Nokia via Tumblr and Twitter.
